Getting to the root of it all

Before we get into what makes your hair fall out, we think it’s worth taking a moment to understand how your hair grows. Basically your hair goes through four stages: anagen (growing), catagen (transition), telogen (resting) and exogen (shedding). Over time, the length of the growing stage decreases and our hair becomes weaker and thinner after each cycle. That’s why it’s never too early to rethink your hair care routine.

  • Anagen

    The Growing Phase

    Can last anywhere from 2 to 7 years. About 80% of hair follicles are in this stage at any given time.

  • Catagen

    The Transition Phase

    Two to three weeks. At this point your hair stops growing and actually detaches itself from the blood supply. Your hair does not fall out at this stage.

  • Telogen

    The Resting Phase

    Around 3 months. New hair typically starts to grow underneath the hair that has detached itself from the blood supply (ie that’s in the catagen stage). Eventually it will replace that hair. About 15% of hair is in this stage.

  • Exogen

    The Shedding Phase

    It’s normal to shed 50-100 hairs daily. This is part of the hair growth cycle. Remember that the cycle repeats so after you shed your hair you go back to growing it.

Now that we know how hair grows, it’s time to understand why it sometimes stops.


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The good news is not all hair loss is permanent. In fact, there are many ways to better support the health and longevity of your hair over time. We believe that knowledge is power and when you understand why poor hair health happens, you gain the power to help keep your hair healthy for as long as possible.

What causes hair loss?


Pattern hair loss and thinning (also known as androgenetic alopecia) is the most common cause of hair loss, affecting both men and women. It is a genetic condition that causes hair follicles to gradually become smaller, resulting in thinning and loss starting in your 0s and continuing on as you age. This condition affects both men and women differently, appearing as a receding hairline and bald spots in men and overall thinning or a wider part on the crown in women.


Our hormones go through various stages of changes and imbalances throughout our lives and can affect everything from appetite to our hair. You may experience hair loss if you have a thyroid imbalance ( typically seen in men) which directly affects your hair’s growth cycle. If your thyroid isn’t working properly, it’ll be harder for you to grow new hair to replace the hair that you naturally lose. Menopause in women can also trigger hair thinning/loss through imbalances in the body. During this time, estrogen and progesterone levels decline, hair growth slows and hair loss becomes more pronounced.


Everyday stresses can take a toll on your hair. Also known as telogen effluvium, this stress-induced loss usually causes sudden thinning of your hair across your entire scalp, resulting in more hairs on your pillow or down your drain. This type of hair loss forces your hair into the telogen phase of growth, making your hair fall out gradually without growing new hair to replace it. Unlike some forms of hair loss, it usually isn’t permanent, growing back within six to nine months if you address your stress, eat a well-rounded diet and choose the right hair treatments.


Hair loss can happen if you aren’t eating the right things to support your strands internally. If your diet doesn’t have enough protein or essential vitamins and minerals it can affect how your hair looks and feels. Make sure you eat foods that are high in proteins, zinc, iron and fatty acids like eggs, meats, nuts and lots of leafy greens. It is recommended to eat at least five ounces (approximately 150 grams) of protein a day, since hair is made of 80% to 95% protein.

Post pregnancy

When estrogen levels rise during pregnancy most women find they develop a thick, healthy head of hair. Most hairs will go into their resting phase during pregnancy, and unfortunately once the hormones normalize after delivery much of that new hair is shed. This hair loss is usually temporary and soon after giving birth new hair grows back in its place. Please note, we do not recommend that women take Minoxidil during pregnancy or breastfeeding.


How we treat our hair when we’re younger can affect how our hair treats us as we age. Excessive use of aerosol sprays, hair dyes, hot tools or chemical treatments may result in damaged hair in the long term. Even styling your hair too tight can eventually lead to serious damage, especially if the follicle becomes scarred. This type of hair loss is referred to as traction alopecia and is caused by external pressure on the scalp, usually from very tight hairstyles, repeated use of heat or extensions.


There are many small changes we can make in our everyday routine to benefit the health of our hair, from quitting smoking to prioritizing better sleep habits. Even changing the way we think about hair hygiene affects the growth of your hair. Most shampoos contain harsh chemicals like sulfates which do clean your hair, but they also strip away sebum on the scalp– an important oil necessary for strong and healthy hair. Choosing quality shampoos and only washing your hair when it’s oily can help prolong the life of your hair.


Hair loss and drug-induced alopecia can be a common side effect of many medications, usually by triggering nutritional deficiencies or hormonal imbalances. Certain drugs used to treat acne, arthritis, depression and high blood pressure have been linked to hair loss with the most obvious medical reason, of course, being chemotherapy. In most cases, hair returns to its normal growth state once you’ve stopped taking a medication that causes the initial loss.

Don’t just grow. Grow fully.

Superfoods for super looking hair.

We’ve already touched on how your diet can affect your hair. Here are some hair friendly foods we recommend adding to your diet.




Sweet Potatoes





Green Peas


How you wear your hair can wear out your hair.